Internet Trading Course: The complete course in online investment (Financial Times Series) - Alpesh Patel

• Title: Internet Trading Course: The complete course in online investment (Financial Times Series)
• Author: Alpesh Patel
• Pages: 352 pages
• Publisher: FT Press (September 5, 2002)
• Language: English
• ISBN-10: 0273656309
• ISBN-13: 978-0273656302

The Internet Trading Course is based on years of real trading experience from one of the most renowned names in the investment world.

From the basics—such as getting online, hardware and browser guides—through to stock picking techniques and managing risk, this course book is an enlightening start for novices entering the trading arena and for more experienced hands who often neglect sophisticated yet essential techniques such as money management.

Its accessible, user-friendly format and fun and crisp manner make it an enjoyable as well as essential tutorial in the art of Internet trading. The Internet Trading Course not only educates you in the strategies that will lead to your success but also provides the tools to carry them out with confidence and ease.

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Investor's Guide to Charting: Analysis for the Intelligent Investor - Alistair Blair

• Title: Investor's Guide to Charting: Analysis for the Intelligent Investor
• Author: Alistair Blair
• Pages: 256 pages
• Publisher: Financial Times Management; 2nd edition (September 2003)
• Language: English
• ISBN-10: 0273662031
• ISBN-13: 978-0273662037

Charting is a complex and sometimes derided world, but one that nonetheless commands an enormous following. Some basic knowledge of charting is essential for any keen investor, and this fully revised and updated edition of Alistair Blair's Guide to Charting is the independent, introductory overview of technical analysis for the private investor. Guide to Charting is packed with purpose-drawn charts and worked examples, and explains in detail how charting theories work. Written with the private investor's viewpoint in mind the book's coverage will give you all that you need to start practicing technical analysis and, unlike other books on the subject, will also interest the more sophisticated, experienced practitioner by -- Comparing technical analysis with fundamental analysis; Examining the records of some of charting's most renowned exponents; Applying technical analysis to recent FTSE company price charts; Providing alternative interpretations of 'live' charts; Identifying both successful and failed recommendations by professional chartists. An insight into the world of charting, this text includes information on where to start, timescales, basic components of a price chart and different types of chart. It should be of interest to investors who are less than fully conversant with technical analysis.

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Managing the Customer Experience: Turning customers into advocates (Financial Times Series) - Shaun Smith, Joe Wheeler

• Title: Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
• Authors: Shaun Smith, Joe Wheeler
• Pages: 272 pages
• Publisher: FT Press; 1 edition (November 8, 2002)
• Language: English
• ISBN-10: 0273661957
• ISBN-13: 978-0273661955

How much more profit could you make if you had customers who couldn't imagine doing business with anyone but you? In your dreams! Tell that to Virgin Atlantic or Harley Davidson.How great would life be if 40% of your new business simply knocked on your door without you having spent a cent advertising for it? Impossible! Tell that to First Direct.

The companies in this book have managed to turn customers into advocates. Advocates who constantly refer their friends and colleagues to those businesses. Why? Because those companies have created a Branded Customer Experience. They have managed the relationship to the point where customers can't imagine wanting to do business with anyone else.

How can you gain this unbeatable competitive advantage? Managing the Customer Experience shows you how. It takes you through the step-by-step process of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer experience that drives loyalty and profitability.

Customer Satisfaction is no longer enough. 80% of customers who switch suppliers express satisfaction with their previous supplier. To lead the market companies need customers who are enthusiastic 'advocates', customers who are highly loyal and drive new business to the company. For example 38% of First Direct's business comes from customer referrals. Advocacy comes from creating a customer experience that becomes synonymous with the brand, what Forum calls a Branded Customer Experience.

Research for this book with organisations like Amazon.com, Virgin, Pret A Manger, Krispy Kreme, Harley-Davidson, Manchester United, and many others has identified the 'Uncommon Practices' that help these organisations create a Branded Customer Experience. Such an experience requires Marketing, Operations, and Human Resources to work together to deliver the brand creating a common strategic agenda within the organization.

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